Here's a method that's sure to draw attention to your business.
Use every outgoing piece of paper, and every electronic
document as business promotion. You have business cards, but you also put out a
lot of other documents in the course of doing business. Check these to make
sure you're using their promotional possibilities to full advantage.
For instance, business stationery is an ideal business promotion
tool. Is your business name, logo, contact information (including URL if you
have one), and slogan on your envelopes as well as on your letterhead? Or are
your envelopes only printed with your business name and return address? What a
waste! Your phone and fax numbers, your URL, and even a memorable slogan should
be there, too. It's not just an envelope; it's a business promotion tool!
You're sending it out anyway, so why not make it work for you?
The same goes for outgoing faxes, bill payments, receipts;
whatever paper you send out should carry your full company message. And don't
forget to make sure that your email has a complete signature that provides all
your business information and a promotional tagline.
Electronic documents, such as email, are also easy to update
with your latest business promotion information, whether it be a special price
on your product or service, or letting people know that your company has won an
award.
Articles and press releases are also excellent business
promotion tools that you can use to promote your business inexpensively. Read
on to learn what types of articles and press releases you should write and tips
on where to send them to promote your business effectively.
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