Okay you've heard the selling comment before, "you're
not in business if you have no clients or customers." Well it's true, if
no one knows you're there, how do you expect to make sales? No sales equals no
business.
Try these 3 ideas out to help you market your business at a
low cost.
1) Contact nonprofit organizations, schools and colleges,
and even other businesses who have customers who may need your services. Ask
for work or leads.
2) Get on the telephone and make "cold calls."
These are calls to people who you would like to do business with. Briefly
describe what you do and ask for an appointment to talk to them about ways you
can help them meet a need or solve a problem.
3) Offer a free, no obligation consultation to people you
think could use your services. During such consultations offer some practical
suggestions or ideas -- and before you leave ask for an "order" to
implement the ideas.
The point is to get
samples of your product or your work into as many hands as possible. You
want to use other people to sell your product or service. Instead of (or in
addition to) selling your products yourself, in other words, go viral. Nothing makes sales like word of mouth
endorsements made by friends. Think of how many times you've eaten at a
restaurant or tried a new store because one of your friends, family, or co-workers
recommended it.
These three business promotion ideas are just some of the
ways you can promote your small business without spending a small fortune. With
a little experimentation and time, you'll find out which of these ideas work
best for you - and best get the word out about your small business.
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