7 Secrets of Internet Marketing Millionaires

Internet millionaires don’t acquire their wealth and success by luck of the draw.  They know the secrets to success.  These secrets are so valuable that if you implement them, you will succeed in your own Internet business.

There are two general types of secrets that Internet millionaires know which include external and internal secrets.  We will discuss these secrets in detail in hopes that you will use them to your advantage and become an Internet millionaire yourself.

First, let’s look at the external secrets that Internet millionaires have in their tool kit.

Internet Millionaire Secret #1:  Internet millionaires recognize that strategy should be the foundation of any marketing plan.  It is critical to have a marketing strategy and not just jump into marketing techniques.  For example, we don’t have to use mass advertising anymore because mass advertising doesn’t have strength because consumers have choices.  You would have wasted valuable time and money if you used mass marketing techniques without first strategizing about the state of the market.

Internet Millionaire Secret #2:  Internet millionaires are not generalists.  They focus on selling their products and services to specific niche markets.  The business market in general is going in the direction of niche markets because customers have more choices regarding places to buy their products.

Internet Millionaire Secret #3:  Search for and grab untapped markets.  Seek out people that have not been able to have access to your product in the past.  In untapped markets, you don’t have to deal with competitors which helps keep the marketing costs down.  In addition, you will be able to establish a rapport and trust with your customers.

Internet Millionaire Secret #4:  Your backend strategy is crucial to success.

You want several profit centers that allow you to sell your products and services to more customers.  The backend part of your company supports these profit centers.  It diversifies your business so you are bringing in money through many different areas.  You can’t rely on retiring early if you only have one profit center.

Internet Millionaire Secret #5:  Try to automate as many services as possible.  This will allow you to sell services 24 hours a day 7 days a week online.  Automate your service centers to cut down on costs and help your customers at all hours of the day.

Internet Millionaire Secret #6:  Set up your business so that you are replaceable.  You can make yourself replaceable by branding.  Branding encompasses yourself or the value that you provide.  Branding yourself is lucrative, but it doesn’t allow you to take a break because you have to make every decision.  Branding your value, on the other hand, sells your expertise and not your time.

Internet Millionaire Secret #7:  Don’t work alone; build a team to support your business venture.  Create a team of marketing, business, a mentor and accountability individuals.  Remember, two heads are better than one so you can discuss ideas and strategies you have for your business.

Internet millionaires also have internal secrets.  An Internet millionaire has self confidence and believes in their product.  They are able to make decisions quickly.  They have learned the correct information and modeled others that have proven success.  They are not afraid to make a mistake and realize that their job doesn’t define who they are.  One of the most vital secrets is that Internet millionaires persevere and never give up no matter what obstacles cross their path.

Dr. Ande
SEO Tips for Small Business

Grow Your Home Business - Three Types of Sites You Must Have

There are a lot of things that go into running a successful home business; and having an online presence is one of the most important.  This is not necessary for all home businesses, but the majority of home businesses are the type that should have one.  In many cases, the bulk of revenue of a home business comes from online activity.

A good place to start when it comes to online marketing is to learn and understand the three types of websites used in creating an identity on the internet. The three sites are: a branding site, sales letter and a squeeze page. Listed below are these three types of sites and a brief description of each. This will give you a better understanding of each one and help you decide which ones, if not all, will help your home business grow.

Branding Site- This is a site typically used to promote the individual behind the business, or the actual business.  This type of site usually will contain link titles such as home, about us, products and affiliate links.  To help you understand this site a little better just look at the name branding site, the word  "brand" means to trademark or label. So if you decide to do a branding site keep that in mine, let people know who you and/or your business are.

Sales Letter- This type of site is quite simple.  The sole purpose of this site is to sell a specific product or service.  A sales letter is one seemingly long page that explains all of the benefits of whatever they are selling.  A good sales letter should have 12-15 order now buttons, meaningful testimonials and a well written description of the product or service being sold. This site is very important to have because; a good sales letter can generate a ton of sales for your home business.

Squeeze Page- This is without a doubt the most important page to have.  The purpose of the page is to do one thing and one thing only; capture a person’s information, such as, name and primary email address.  A squeeze page will help you build a huge mailing list that you can market your products to.  A good squeeze page should be able to grab the attention of anyone who sees it.  Squeeze pages usually consist of a headline, sub-headline, testimonial, and a sign up box.

Having these three sites listed above really is a great way to get started on the internet. Each site is completely different and has their own individual purpose.  Use the one’s that you feel will benefit your business; although, it is not uncommon for a home business to implement all three into their internet marketing plan.

Dr. Ande
SEO Tips for Small Business

How to Set Yourself Apart In The Sea Of Online Marketers

Do you feel odd when you write marketing material to publish online? Do you read over old marketing items and wonder why in the world it says what it does? Do you think, “I can’t believe I published that!”? Do you hire a copywriter and just accept whatever they come up with? After all, they are professionals!

If your online marketing material stimulates an image in your mind that is just not you, likely you’ve been trying to model your approach after someone else or you’ve been using work produced by someone else without giving them the benefit of knowing you, learning your approach, sharing your ideas and interjecting your personality into the material.

Let’s admit it. We all do it!

When we get ready to publish something online we surf the net. We look for articles, ezines, web pages or auto-responders that resemble what we are working on, usually those published by direct competitors or sometimes published by mentors that we admire – successful online marketers.

While everything is fresh in our minds, we start to work on our own online marketing materials, thesaurus at hand, and we sometimes use words we don’t even know the meaning of. We end up with something that sounds really good to us because it is comparable to something we’ve read. We publish it.

So what happens?

We end up with a hodge-podge of material on the internet, published in our name, that doesn’t sound a bit like us. What’s really interesting is the mixed image that results. Two articles on the same topic may even reflect different points of view or different personalities.

So, what’s the solution?

The solution to this dilemma is to be ourselves and let our personalities show through in our online marketing materials.

If you are a Texan and the word “ya’ll” is prevalent in your vocabulary, use it! If you are writing a blog entry in the midst of a snow storm and it is “a bit nippy outside” don’t hesitate to say so. When you let your personality shine your image will be your own, not one you have crafted that will change from day to day depending upon what you have read most recently.

There’s lots of talk about branding in regard to online marketing. The basic principles of branding are to decide on the image you wish to portray and what message you want to drive home.

While some people could write a book on how to brand your business, there are really only a handful of factors to consider – 1) your image; 2) your purpose; and 3) your marketing message. The purpose of a brand is to craft something that will stick in the minds of people and help them to remember your business.

Creating and building a strong brand does not have to compromise your personality. The only real decision is whether you want to be casual or professional. We all speak differently when we are in a business setting than we do when we are hanging out with friends, but either way, our whole personality doesn’t change when we walk from one setting to the other.

In the world of online marketing, retaining your personality and your identity will go far in branding your business. You’ll be much happier with the long-term effects of your online marketing if you don’t try to be someone you are not. Be yourself and have fun!

Dr. Ande
SEO Tips for Small Business