Many local businesses struggle to find ways to promote
themselves, get links, rank in search engines, and ultimately drive traffic to
their websites. Most small businesses also have limited budgets making the task
more difficult. For those businesses here are some ways you can promote your
business online for free and generate some SEO traffic organically.
- Email Signatures: Be sure to add your business URL to all of your outgoing email. Want to catch the reader's attention? Try adding your mission statement, or a catchy phrase to help people understand what you do. Change the statement a several times a year so people notice it again.
- Syndicate Your Content and Ideas: Take advantage of
article distribution Services like EZineArticles, ISnare, and IdeaMarketers
to spread your message and approach. Use them to bring leads to your site by
offering things like free eBooks or PDF’s that they can download after entering
their contact information.
These create link backs to you because you will include your business URL in your resource box. When you do this try and be just as creative. Don't just point them to the first page of your website. You can either create specific landing pages to send them too based on the company you post the article with or by topic (keep in mind this can become a lot of landing pages unless you write about one or two categories or topics). - Get listed: This is one of the most basic methods of
business promotion, both on and offline. List yourself in as many business
directories as you can; yellow pages, and local business Websites as you can
find. Many of these will list your company for free, though some might require
you to pay a small fee.
This type of promotion is well worth the time and investment, as most people consult these publications when looking for a designer, plumber, electrician etc. You see the point.
Getting your business name recognized in appropriate circles is one of the biggest hurdles a fledgling company is going to face, but with a little fore-thought and some shameless self-promotion it's not as hard to get noticed as you may think.
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