Writing articles on topics related to your business
expertise is an excellent business promotion technique. Well-written articles
can provide free advertising and build positive word-of-mouth. If you're a
realtor, for instance, you could write a piece on preparing your home to be
shown. If you're a Web site designer, you might write a piece about assessing
Web site usability. The more specific your topic, the better. Write a short
biographical note, or "blurb" about you and your business to go with
the article. Then send it out!
Where? As the goal is to promote your business, ideally
you'd like it to appear in a publication that your target audience will be
reading. Realistically, you may have to send it to a publication that accepts
unsolicited work from unknown authors. Magazines generally have a long lead
time, so I would focus my first efforts on the 'Net. There are an astronomical
number of eZines and sites with newsletters that are hungry for content.
One place to look for eZines to send articles to is eZine
Net Top 20 Directories. eZines also provide excellent advertising value; the
trick is to find the right eZine for your target audience. Freelance writing
sites also provide a great deal of information on all kinds of publications
that might publish your efforts. Make your research easier by starting with a
great site that provides all kinds of lists and information on markets such as
About Freelance Writers, or FreelanceWriting.com.
Newspapers are also excellent places to place your business
promotion article, as they too have a much shorter lead-time than magazines,
and are always looking for material. Try contacting the Business editor of your
local paper and pitching your article. If this approach fails, you might be
able to get your piece into the paper by sending it in as a letter to the Editorial
section.
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