Sending out press releases is another great way to get
some free business promotion.
The caveat to using press releases as a business promotion
tool is that your press release has to actually contain information that is
newsworthy, and be engaging enough to get people's interest. Has your business
recently expanded? Do you have a new product? Have you been involved in some
promotional activity such as sponsoring a charity event? Have you or your
company recently won an award? All of these are examples of "news"
that you can capitalize on to get some free promotion for your business.
While many business people send press releases to newspapers
as a matter of course, don't forget about the Internet. Web sites like mine,
for example, that specialize in providing business-related information, are
interested in you and your accomplishments. You're always welcome to post your
press release or information about your event on the Small Business: Canada
forum, for instance.
What else can you do to get some free business promotion?
What about using Internet forums and freebies as business promotion tools or
doing some buddy marketing to promote your business?
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