7 Visual Branding Keys to Make Your Business Memorable

Okay assuming your product is a mind-blowingly fabulousone and you’ve gotten your tag line down to reflect and reinforce what your company product or service line is and does, it all comes down to image.

This means your logo.

A logo isn’t just a picture. It can be a word or name too. This is known as a word mark. Again, this is the visual representation of your company. This is the symbolic icon that will forever conjure up your company’s name, product or service line and all the fun tag lines you’ve created to reinforce your brand with customers. This image will become the symbol that readily pops in their minds when they think of the product or service line your company offers; making your company the one they contact before all others.

That’s the aim of any logo. So how do you get a great logo? Well graphic design can play a huge part in that image. Let’s take a look at the key components of a great logo and see if we can’t help you with yours.

Here are 7 key elements to a powerful logo:

1.       The image is strong and balanced with no little extras that clutter its look;

2.       It is distinctive and bold in design, making it easy to see at a glance;

3.       It has graphic imagery that looks appropriate for your business;

4.       It works well with your company name;

5.       It is done in an easy to read font;

6.       It communicates your business clearly; and

7.       It looks good in black and white, as well as in color.

So now you know the 7, the next blog we'll talk a few minutes about logos and color.

This post was posted here with the permission of TuxedoBranding.com