6 Ways to Make Your Website Keywords Count

Yes the buzzword is still keywords only know they're more important than ever. With Google launching its new Penguin algorithm to determine whether your website if "legitimate or littered with bogus" keywords it's a good idea to rethink how you're using them.

Here are 6 ways to make the most of your keywords and not get dinged and penalized by the Penguin.

1.       Research, test and learn. Don't be afraid to do some research on which keywords are getting your website the most attention. You may have to play around with them for a month or two and see when you get the most traffic and log it but you'll find your happy medium.

2.       Use Specific Phrases. The more specific the phrase - the more likely you are to attract targeted visitors. After all SEO Tips for Small Business is a pretty specific term for a company, so what do you think people visiting that site are looking for?

3.       Mix and Match. Use broad terms and industry specific keywords to give you a good cross section of visitors.

4.       Don't Overlook the Obvious. The HTML title tag and the top of the browser should include search terms and call to action enticing prospects to click.

5.       Run a Quick PPC campaign. PPC campaigns can teach you what keywords are optimized.

Use Industry Buzzwords. Okay most experts will tell you not to do this, however, if you want credibility within your industry you have to attract the attention of people in that industry. So they'll be searching for very specific industry terms. Guess what they'll find your site that way. Remember you are not just building a customer list from people seeking your solutions you are also building a name for your business and self as a thought leader in your industry. If someone from the inside finds you and your site is offering top notch industry information or advice or comments on trends and innovations; word will spread quickly.

by I. Vitt Argent,
producer of Biz Talk with Dr. Ande
SEO Tips for Small Business
SEO Tips 4 SME Blog
author of, Dr. Ande's Success Tips for Women in Small Business, Dr. Ande's SEO Tips for Improved ROI & 65 Success Tips for Affiliate Marketers