3 Ways to Keep "Crawlers" on Revisiting Your Website

When you are trying to get to the top of your Google search page and dominate your niche it's important to do it systematically so as not to upset the Penguin. But as long as you follow these 3 tips you shouldn't have to worry about losing your search engine ranking (or running out of "fish" to feed the Penguin).

1.       Keep website fresh. Change looks as often as you need to. Some sites change daily (film, video, multi-media); others change weekly (content sites); bi-weekly (retail) or monthly (services sites).

2.       Make sure discounts are marked. If you offer coupons or discounts on your site, make sure that they are clearly marked and that either their codex works when applied on the "purchase" screen or that the discounts are "given" and show on the "cart" page at checkout. If they don't make sure you tell the customer that the discount will show in the cart at checkout. Many customers will leave a site if they aren't not told this and don't see a discount "in the cart" when they click on a discount or sales item. And they don't come back. Worse they'll mention it to friends who also won't patronize your site either.

3.       Include your URL in ads. This is a biggie. There's nothing worse than creating an ad whether a direct marketing; email or Yellow page ad and you don't have your website URL on there. How are people supposed to check you out? Today people visit your online presence before they stop into your store, unless you are right next door to where they receive their mail, and even then they still may research you online, just because. If they like what they see, they'll shop or at least browse, if they can't find you - you've wasted money on the marketing campaign and you've lost potential customers.

Crawlers especially like sites that show a lot of activity. So as long as people are visiting then you'll get their attention. As long as you are doing it ethically the Penguin won't ping you for bad conduct and you'll gain some added SEO growth as well as some new clients.

by I. Vitt Argent,
producer of Biz Talk with Dr. Ande
SEO Tips for Small Business
SEO Tips 4 SME Blog
author of, Dr. Ande's SEO Tips for Improved ROI & 65 Success Tips for Affiliate Marketers